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About Us


The Beginning

Founded in 2015 in Thane by Pallavi, a visionary with over 20 years of experience in art, edutainment, and education, Penkraft is a woman-led, women-centric brand built to empower homemakers. The mission: to help them establish their own home-based businesses by conducting children’s classes in Handwriting, Calligraphy, Abacus Maths, Vedic Maths, Phonics, English Grammar, and various Indian and global art forms.


Starting with personalized training, Penkraft soon expanded into a network of Penkraft Activity Centers®, operated by these trained educators. The next natural step was offering workshops for both children and adults, furthering the reach of our creative and educational legacy.

The Present

Today, Penkraft conducts a wide range of classes, workshops, teacher training programs (both offline and online) across India in the following disciplines:

Handwriting & Calligraphy
Traditional Indian Art Forms
Contemporary & Global Art Forms

Guided by our mission to inspire, educate, empower, and uplift, we have trained and continue to support over 2,000+ homemakers in becoming Penkraft Certified Teachers® across various disciplines.

Course-in-a-Box

Penkraft’s unique 'Course-in-a-Box' offering ensures that everything a learner—child or adult—needs is included in one convenient kit. Each box comes with:

This all-in-one model allows for a seamless and accessible learning experience from the comfort of one’s home.


Empowering Through Training & Support

All that’s needed beyond the box is a qualified teacher. Penkraft offers structured ‘Train the Trainer’ programs in Art & Craft, Handwriting, Calligraphy, Vedic Maths, Phonics, and Abacus Maths, conducted by our experienced Penkraft Master Trainers® across India and select international locations.


Our centralized operations and marketing team provides year-round support to our network of:

This support includes technical, digital, operational, creative, and marketing assistance, ensuring their success and growth.


Our Certified Teachers also have the opportunity to list and sell their artworks and handcrafted products on retail platforms run by Penkraft’s sister concerns on a zero-commission basis.


High-performing teachers are invited to become Penkraft Master Trainers®, earning additional income by training other educators and expanding their reach.

The Future

Penkraft Activity Centers® are envisioned as community hubs in cities across India—spaces where children can engage in edutainment, learning, hobbies, and fun.


These centers operate on a franchisee-owned, franchisee-operated model under a renewable 2-year franchise agreement. Each center houses its own Penkraft Certified Teachers® and may also hire local independent Certified Teachers to meet growing demand.

Our Team

Pallavi

PALLAVI

Been There! Done That!

Our Founder & Managing Director is a veteran of two decades plus in the fields of art, education, and women empowerment. A mentor, ideator, artist & a true-blue liberal!

PALLAVI

Abhilasha

ABHILASHA

Bring It On!

From operations to sales, marketing to digital, retail to customer service and everything in between- She wears a million hats with élan!

ABHILASHA

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